Evolving for greater impact

30.09.2026

How our growing ambition, new partnership model and refreshed brand will help us reach millions more children over the next decade

Today, we’re launching a refreshed brand and website that better reflect who we are, how we work and the impact we’re striving to achieve. The change reflects a bigger ambition and a new way of working, all aimed at helping make growing up in a safe and loving family a reality for millions more children.

Reflecting our ambition

As our ambition and ways of working have evolved, it became clear that the way we communicate our work needed to evolve too. Our refreshed brand and website will help us share our purpose, approach and impact more clearly and consistently as we work to create lasting change for children around the world.

Reaching millions more children

Last year, we set out a bold ambition: to reach millions more children, in more countries, more quickly over the next decade. Our goal is to make growing up in a safe and loving family a reality for every child.

Working differently to accelerate change

Since then, we’ve developed a new partnership model that will allow us to deliver in more agile, adaptive and accelerated ways. Our approach is unchanged at its core. We will continue to support government-led, nationally owned and sustainable transformation of care and protection systems for children.

Although the way we present our work is changing, our mission, values and commitment to partnership stay the same.